Assignment 2 | Proposal Progression

Week 4

From G-Dragon’s shoe concept, I discover that Nike has their own platform where they allow their consumers/customers to create or design their own shoes which are called “NIKE BY YOU”. So I decided to make it into something where people can actually experience it in-store themselves without the need to leave the store feeling upset knowing that they can't get the shoes they want.

What is NIKE BY YOU?

Your personal NIKE CO-Creation starts here. Make something they’ve never seen before by creating your own iconic sneakers with NIKE BY YOU. You are able to customize your own NIKE shoes and let your imagination run wild. There are three ways to create your own one-of-a-kind shoe. NIKE has an online customize service where consumers can design or create their personalized shoes.

Why NIKE BY YOU?

The reason why I chose NIKE BY YOU it’s because currently in trend. NIKE has collaborated with a lot of Artist to create and design different type of colour, style & design. Collaborated shoes are often sold out and many who are drawn or liked that particular design are unable to get them.

Putting an Interactive Installation at the NIKE outlet itself could be healing for people who are unable to get the shoes they want. With the installation there consumers are able to choose what shoes they are going for and how they want it to be and leaving the shop without disappointment.